SERVICES
BE MARKET DISRUPTORS
data that identifies your audience
Are you a B2B or B2C Marketing Decision Maker challenged by complex data and marketing projects with a need for a pro-active, confident, and experienced solution provider? From experience most B2B & B2C Marketers have a problem sourcing quality data which can affect response rates and result in an expensive marketing activity with little or no ROI
The heritage of our service is our ability to provide clients with high quality targeted contact lists across both enterprises (B2B) and consumers (B2C) in Australia and New Zealand.
The List Marketers has access to a comprehensive range of business and consumer contacts across both industry verticals and demographic attributes, such as ones illustrated within attached file. Our data includes contact points such as Mailing, Telemarketing, Email and Social Media Profiles.
unlock the key to your future
Databases hold the key to your future customers, who they are and where they will come from. Database analysis of contacts, demographics, location, preferences, interests, and other metrics within a profile group play a key role in acquisition marketing.
Database marketing is important to the success of any business because it enables marketers and advertisers to know more information about the people they are communicating with.
They are then able to segment their database into different audiences and create content that is specific to them. The more targeted a message is to the recipient, the greater the response rates will be, resulting in more qualified leads and engaged customers.
creating a footprint across the internet
Digital Marketing is marketing using any digital medium. Examples of digital marketing include banner ads, emails, keywords for a website, display ads with different channels or placing posts or ads on social media. The objective of digital media is to identify an individual, their current position and what they feel and think today by tracking their digital footprint across the internet.
Big Data is then used to group consumers into profiles or persona types. Personalised content and creative is then generated to motivate and to change their thought and behaviour.
People are tracked and communicated to, with the sole purpose of moving them further along the purchase cycle. Moving towards Purchase and becoming your customer. Our platform tracks all digital activity in real time.
Digital Lead Generation
We provide a complete digital lead generation service through our unique cloud-based campaign management platform giving the value-add understanding, reaction and feedback from email campaigns, customer satisfaction & participation surveys and post event feedbacks. Our specialists will work with your marketing department to orchestrate a partnership to achieve results and success with your marketing plans.
generating a return on investment
The List Marketers works with our clients to help them grow their business through our marketing strategies, marketing tools and our experience from the success of being involved in hundreds of campaigns over 20 years.
Our in-house team are experienced in creating the best strategy that delivers a return on investment and grows our clients business. Our marketing campaigns pay for themselves in the first few months and always includes an Always-On marketing program to nurture new prospects along their journey from Awareness to Purchase.
reduce marketing waste
Data changes quickly. Why? Because Australians are among the most mobile populations in the world. More than 40% of us change address every five years, about twice the global average. Together with the fact that contact data decays at a conservative estimate of 2-3% a month, means that you should look at hygiene services for your database at least yearly.
Having an accurate database allows consistent customer experience, reduces Marketing waste, improves deliverability, and maximises response and ROI. Data quality is the foundation of a successful marketing program.
The List Marketers can help, starting with a complete data health assessment, and then working with you to implement any changes that need to be made to your Consumer and/or Business Marketing database.
understanding your customers
Understanding who your customers are, their purchasing style and if they are engaged in your brand, enables you to know your customer on a whole new level!
Imagine your database enriched with insights to better understand your customers and personalise their experience with your brand. Find New Customers, expand your existing relationships and know what’s important to keep them coming back.
To make it easier to identify and engage your target audience we have created a simple way to classify them called the ‘DNA Profile’.
These ‘DNA Profiles’ include the key information about customers that you need, including where they live, their demographics, psychographic insights such as their values and beliefs, and their needs and behaviours.
Using the results in understanding ‘how’ people think, their values, and where they are along their life cycle, along with traditional profiling methods, we have developed Australia’s most relevant profiling persona’s that reflect Australian’s today.
Research underpins all strategy.
Our survey-led research gives you the ability to profile Australian consumers in a way not available anywhere else and provides you with the ability to see your customers in a whole new light that gives you the edge on your competition.
“Find out why we are australia's most successful list marketers”
